Rare Character Brook Hill Private Barrel 10 Year Old 'Alice & Irv' Kentucky Straight Bourbon Whiskey 750ml

'Alice & Irv' is the designation worn by this Rare Character Brook Hill Private Barrel 10 Year Old Kentucky Straight Bourbon Whiskey, a barrel-proof single barrel matured a full decade and bottled at 750ml by Rare Character Whiskey Co. of Lexington, Kentucky. Like everything in the Brook Hill Private Barrel program it is one of one: a private group selected this cask, gave it this name, and the barrel's exact proof and bottle yield are printed on its adaptive label.

The company behind the bottle was born from collapse. When hospitality shut down in 2020, Pablo Moix — Los Angeles restaurateur, bar owner, and longtime authority on vintage spirits — and Peter Nevenglosky, co-founder of Drifter Spirits, turned the wreckage into a starting point. They founded Rare Character in 2021, building a Lexington-based house devoted to hunting exceptional single barrels rather than distilling its own whiskey.

That founding pedigree shapes what lands under the Brook Hill name. Moix's decades of tasting old bottles and Nevenglosky's brand-building instincts converge in a sourcing model built on personal relationships with distilleries the company declines to identify, which is how so young a firm came to bottle ten-year Kentucky straight bourbon under a label it positions as the vehicle for its best of the best barrels — a revival, announced March 14, 2024, of a brand established around the turn of the twentieth century by Joseph L. Friedman and John W. Keiler.

For collectors, the founders' story is the provenance. 'Alice & Irv' exists because two industry veterans rebuilt their careers around barrel hunting and judged this cask worthy of their flagship program. More than 500 single barrels have gone out across 25 states, yet every designation ends the moment its barrel is emptied. This one, once poured through, is gone for good — and that finality is the whole appeal.

• Size: 750ml
• Proof: 117.48 (58.74% ABV) — barrel proof, per Rare Character
• Age: 10 years
• Origin: Kentucky
• Distillery: Undisclosed Kentucky distillery; bottled by Rare Character Whiskey Co., Lexington, KY
• Whiskey Type: Kentucky Straight Bourbon — single barrel, barrel proof
• Series: Brook Hill Private Barrel program
• Production: Single barrel — 90-bottle yield; released in Washington, DC (per Rare Character)
• Selection: Private barrel designation 'Alice & Irv' — barrel specifics per label
• Presentation: Color-coded wax seal; adaptive label unique to this barrel